Saiger Kenya Limited-Artwork Designer

Job Description

An Artwork Designer is responsible for creating visually appealing designs for various printed and
digital media, including advertisements, logos, brochures, banners, packaging, websites, and more. The
role involves transforming concepts or client requirements into compelling visual representations usinggraphic design software. An artwork designer plays a crucial part in shaping the brand’s identity and
ensuring the design meets functional, aesthetic, and marketing goals. Key Responsibilities:

1. Design Creation:
    Create visually engaging designs for a variety of projects such as brochures, banners, advertisements, logos, websites, packaging, and more.  Work with clients, marketing teams, or project managers to understand design needs and develop
   concepts that align with the brand and message.  Develop mood boards, wire frames, and prototypes to present design concepts. 2. Conceptualization and Idea Development:
    Collaborate with clients or internal teams to understand project objectives, target audience, and
   branding guidelines.  Develop innovative ideas and design strategies that communicate the desired message effectively.  Create sketches, digital illustrations, or mock ups to present to clients or internal teams for
   feedback. 3. Brand Consistency:
    Ensure all designs are aligned with the company’s or client’s branding guidelines (fonts, colors, logo usage).  Maintain consistency in design across various platforms and media types (print, web, social media, etc.). 4. Software Proficiency:
    Use graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
   to create and manipulate artwork.  Stay updated with the latest design tools, trends, and techniques to ensure designs are fresh and
   contemporary. 5. File Preparation:
    Prepare print-ready files, ensuring proper resolution, dimensions, and color modes (RGB/CMYK)
   for various media formats.  Organize files and maintain proper documentation for easy retrieval and future use.  Ensure designs are optimized for both digital and print production standards. 6. Client Interaction and Feedback:
    Present design concepts to clients, explain design choices, and make adjustments based on
   feedback.
    Revise designs as necessary to meet client specifications and deadlines.  Provide guidance on design materials and ensure that artwork aligns with marketing or
   promotional strategies. 7. Project Management:
    Manage multiple design projects simultaneously while meeting deadlines.  Work with other team members, including photographers, copywriters, and marketing personnel, to complete projects.  Ensure smooth workflow and communicate any potential delays or challenges with the teamor
   client. 8. Quality Control:
    Review final designs for errors or inconsistencies before final production or submission.  Ensure high-quality standards in terms of visuals, typography, and overall aesthetics. 9. Skills and Qualifications:  Proficiency in graphic design software, especially Adobe Creative Suite (Photoshop, Illustrator, In Design).  Strong understanding of design principles such as color theory, typography, layout, and
   composition.  Experience in creating designs for both digital and print media.  Creative thinking and ability to translate ideas into compelling visuals.  Attention to detail and ability to catch design flaws and inconsistencies.  Strong communication skills to effectively interact with clients, colleagues, and project
   managers.  Time management skills to handle multiple projects and meet deadlines.  Knowledge of current design trends and industry best practices.  Ability to handle multiple projects and adapt to feedback from clients or team members. 10. Experience and Education:  A degree or diploma in Graphic Design, Fine Arts, or a related field is often required.  Experience in a design role, preferably in a fast-paced environment.  A strong portfolio showcasing a variety of design projects and creative abilities. The role of an artwork designer is pivotal in delivering high-quality visuals that effectively
   communicate the desired message, promote products, and enhance brand identity. This job requires
   creativity, technical expertise, and the ability to understand both client needs and market trends. Application: Please send your resume to hr@vitronappliances.co.ke
   Quoting the job title in the subject line.