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● Developed, implemented data-driven social media strategies for Ario Expeditions accounts on Meta (FB + IG), Twitter now X, LinkedIn, TikTok, Mastodon, Pinterest. ● Identified and cultivated relationships with key travel industry players; hotels, restaurants, tour companies, local guides, tour operators and travel agents. ● Leveraged Google Suite; Drive, Meets, Slides, Sheets, Data Studio to coordinate and collaborate, schedule and publish content. ● Engaged with followers, monitored conversations, and analyzed social media performance across platforms in operations with teams. ● Managed clients’ social media + communities. ● Integrated TripAdvisor, a hotel & destinations review-analysis and rating service to understand the competitive landscape & identify potential niche markets ● Utilized BioSite, Linktree, GA, GTM for insights gathering & performance reporting.