Marketing Coordinator- Creative Innovations

Job Description

Creative Innovations is a leading supplier of electrical and lighting solutions for residential, commercial and industrial applications throughout the East African market. Founded in 1993, we actively work to promote international standards and are uniquely placed to cater to projects across Kenya. We are constantly researching market trends, and are focused to meet our customers’ needs.

We offer energy savings without compromising performance, efficiency and comfort. Our high performance lighting solutions cater to a wide range of applications such as sports, roads, tunnels, cityscape, office, education and industry. We are committed to providing a comprehensive range of reliable, high quality and competitively priced products to our customers.

We believe in refining our customers experience and improving our performance in ways that make significant differences. Our aim is to exceed the requirements of our customers become a trusted, reliable, professional for- ever partner for cost-effective and quality electrical products and unique, practical lighting solutions.

Job Summary

We are looking for a creative and results-driven Marketing Coordinator to lead our marketing efforts. The ideal candidate will have a strong background in digital marketing, content creation, and e-commerce management. They will be responsible for developing and executing marketing campaigns that drive brand awareness, customer acquisition, and sales growth.

Key Responsibilities

Marketing Strategy & Execution

• Develop and implement marketing strategies to promote our lighting and general merchandise products.
• Plan and execute digital marketing campaigns, including SEO, PPC, email marketing, and social media advertising.
• Conduct market research to identify new business opportunities and customer needs.
• Analyze campaign performance and optimize strategies for maximum ROI.

Content Creation & Brand Development

• Create high-quality content for websites, social media, email newsletters, and product catalogs.
• Develop engaging blog posts, product descriptions, and marketing materials.
• Work closely with graphic designers and content creator to produce promotional materials.
• Maintain a consistent brand voice and ensure alignment with company goals.

E-commerce & Online Sales Growth

• Manage and optimize the company’s e-commerce platforms (website, online marketplaces, and social commerce).
• Enhance the online shopping experience through UX improvements, product listings, and promotions.
• Implement SEO strategies to improve website rankings and organic traffic.
• Track and analyze e-commerce sales data to identify trends and opportunities.

Social Media & Customer Engagement

• Develop and execute social media marketing campaigns to drive engagement and sales.
• Manage community interactions, responding to inquiries and fostering brand loyalty.
• Partner with influencers and industry professionals to enhance brand visibility.

Collaboration & Reporting

• Work with the sales team to align marketing strategies with sales objectives.
• Collaborate with suppliers and partners to create joint marketing initiatives.
• Prepare regular reports on marketing performance, customer insights, and competitor analysis.

Co-ordinating marketing events and PR

• Co-ordinate and participate in various Expos
• Represent the company and conduct PR with key industry leaders and firms

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in marketing, preferably in the lighting or general merchandise industry.
• Proven experience in e-commerce marketing and familiarity with platforms like Shopify, WooCommerce, or Jumia.
• Strong content creation skills, including copywriting, graphic design, and video editing is a bonus.
• Hands-on experience with digital marketing tools (Google Ads, Meta Ads, SEO tools, and email marketing software).
• Excellent analytical skills with the ability to interpret data and adjust strategies accordingly.
• Strong leadership and project management skills.
• Creative mindset with a passion for storytelling and brand building.
• A team player.

Preferred Qualifications:

• Experience in B2B and B2C marketing strategies.
• Knowledge of CRM software and marketing automation tools.
• Familiarity with influencer marketing and affiliate marketing strategies.
• Photography and video production skills are a plus.