Social Media Marketing – Creative Innovations

Marketing
Nairobi
May 19, 2025
Full Time
Application ends: May 23, 2025
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Job Description

Creative Innovations is a leading supplier of electrical and lighting solutions for residential, commercial and industrial applications throughout the East African market. Founded in 1993, we actively work to promote international standards and are uniquely placed to cater to projects across Kenya. We are constantly researching market trends, and are focused to meet our customers’ needs.

We offer energy savings without compromising performance, efficiency and comfort. Our high performance lighting solutions cater to a wide range of applications such as sports, roads, tunnels, cityscape, office, education and industry. We are committed to providing a comprehensive range of reliable, high quality and competitively priced products to our customers.

We believe in refining our customers experience and improving our performance in ways that make significant differences. Our aim is to exceed the requirements of our customers become a trusted, reliable, professional for- ever partner for cost-effective and quality electrical products and unique, practical lighting solutions.

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Job Summary

We are looking for a creative and results-driven Social Media Content Creator and e-commerce representative to develop, curate, and manage engaging content for our e-commerce platforms. The ideal candidate is passionate about digital marketing, understands social media trends, and has experience creating high-converting content that drives sales and brand awareness.

Key Responsibilities

Content Creation & Management:

  • Develop high-quality content (images, videos, graphics, reels, and stories) optimized for different social media platforms (Instagram, TikTok, Facebook, Pinterest, Twitter, YouTube, etc.).
  • Plan and execute content strategies that align with marketing campaigns, projects, product launches, and promotions.
  • Write compelling and SEO-friendly captions, hashtags, and descriptions to maximize reach and engagement.
  • Ensure brand consistency in tone, voice, and aesthetics across all platforms.
  • Edit and repurpose existing content for various formats to optimize performance on different platforms.

E-commerce & Sales-Driven Strategies:

  • Create content that promotes products effectively and drives conversions (product showcases, tutorials, unboxings, customer testimonials, influencer collaborations, real – life projects).
  • Optimise social media content for product listings and landing pages. Update the company website and respond to customer queries.
  • Use social media shopping tools (Instagram Shop, Facebook Marketplace, TikTok Shop, Pinterest Shopping, E-mail campaigns) to drive sales.
  • Track and analyze content performance using analytics tools (Meta Business Suite, Google Analytics, TikTok Analytics) to improve strategies.

Community Engagement & Growth:

  • Monitor and respond to comments, messages, and customer inquiries in a timely manner.
  • Engage with followers, influencers, and brand advocates to foster a loyal community.
  • Collaborate with influencers and brand ambassadors for content partnerships and promotions.
  • Run social media contests, giveaways, and interactive campaigns to boost engagement.

Advertising & Analytics:

  • Assist in creating paid ad creatives for Facebook Ads, Instagram Ads, and TikTok Ads.
  • Analyze social media insights and report on content performance, audience behavior, and conversion rates.
  • A/B test different content formats, headlines, and CTAs to optimize performance. Collaboration & Trend Analysis:
  • Stay updated on social media trends, viral content, and industry best practices.
  • Research competitors and industry leaders to identify opportunities for growth.
  • Collaborate with the design, product, and marketing teams to align content with
    brand goals.

Requirements:

  • Proven experience as a Social Media Content Creator, preferably in e-commerce.
  • Strong knowledge of social media platforms, trends, and analytics tools.
  • Proficiency in content creation tools like Canva, Adobe Creative Suite, CapCut, or InShot.
  • Basic video editing skills for short-form content (Reels, TikToks, YouTube Shorts).
  • Experience with e-commerce platforms like Shopify, WooCommerce, or Amazon is a plus.
  • Excellent copywriting and storytelling skills.
  • Willingness to visit construction sites and exisiting projects to capture content.
  • Ability to multitask and work in a fast-paced environment.
  • Strong attention to detail and creativity.

Preferred Qualifications:

  • Experience with influencer marketing or affiliate marketing.
  • Knowledge of social media advertising (Facebook Ads, Instagram Ads, TikTok Ads).
  • Knowledge in website creation and/or skills to update website.
  • Basic photography and videography skills.
  • Familiarity with SEO and keyword research for social media content.
  • Basic Graphic Design Skills: Photoshop, Illustrator

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