M*****a
About Candidate
Versatile and award-winning Creative Director, Digital Strategist, and Content Producer with over
seven years of experience in multimedia storytelling, brand marketing, and AI-powered content
creation. Adept at crafting high-impact advertising campaigns, digital storytelling, and content
strategies that drive audience engagement and brand growth. Proven track record in collaborating
with influencers, directing brand campaigns, and leading creative teams across TV, film, and digital
platforms.
Location
Education
Specializations: Public Relations, Media Ethics, Digital Communications Key Skills: Content creation, news writing, strategic communication, media analysis
Work & Experience
-Developed story frameworks for TV series covering healthcare, gender equity, sexual and reproductive health, and GBV. -Conducted field interviews and research to produce accurate, ethical, and compelling human-interest content. -Produced multimedia content including digital stories, blogs, and advocacy materials aligned with NGO communication objectives.
-Led 12-episode script development on youth sexual and reproductive health, mental health, and GBV topics; hosted companion podcast. -Researched, documented, and interviewed youth participants across East Africa. -Created digital and social media content to increase visibility and audience engagement for NGO campaigns.
- Researched, wrote, and edited high-ranking articles on African current affairs, AI, tech, gender issues, and digital transformation. - Produced long-form investigative pieces with in-depth analysis, expert interviews, and data-backed storytelling. - Leveraged SEO strategies to optimize news content for digital reach, increasing engagement by 40% in three months. - Planned and executed content strategies, aligning with digital trends and emerging audience needs. - Hosted and moderated a panel on AI and Nature at the IWF Event 2024, discussing the intersection of artificial intelligence and environmental conservation.
- Researched, wrote, and developed scripts for Too Early for Birds, a theatrical storytelling series rooted in Kenyan history and culture. - Worked on politically and socially charged productions that sparked national conversations and advocacy movements. - Led creative writing workshops and collaborated with historians and artists to translate historical events into compelling performances. - Too Early for Birds received 17 nominations at the Kenya Theatre Awards 2025, including Best Storytelling Production.
- Researched, wrote, and edited compelling TV scripts for top-rated shows, including MaEmpress, County 49, Untying Kantai, and Andakava. - Developed and produced documentary-style content for investigative journalism pieces. - Collaborated with directors, editors, and cinematographers to execute high-quality productions. - Worked with influencers (e.g., Philip Karanja & Foi Wambui) on branded storytelling campaigns, including Denri Bags x Philit TV & Samsung Film.
- Developed digital-first multimedia storytelling campaigns for Esther the Doula, focusing on maternal health, pregnancy, and childbirth. - Curated major events such as Baby Banda, Kenya’s largest maternal and baby healthcare expo. - Managed digital campaigns, video production, and content strategy, amplifying brand awareness. - Facilitated an AI training session for small business owners, helping entrepreneurs understand how AI can be leveraged for marketing and operations.