M*****y
About Candidate
I am a results-driven digital communicator with a background in social media marketing and a passion for
leveraging the power of digital marketing to create positive change.
I posses a strong foundation in public relations and a comprehensive understanding of the digital
marketing landscape, gained through diverse experiences.
A lifelong learner with a B.A. in Communications and Media Studies, and a lover of all forms of art that fuels my creative approach to communication. I am also curious and a fast learner, eager to contribute my skills to a company that aligns with my values and makes a real difference in the world.
Location
Education
This degree equipped me with strong written and verbal communication, critical thinking, and interpersonal skills. I gained proficiency in media platforms, content creation, and audience engagement. My coursework covered public relations, branding, journalism, project management, corporate communication, social media, and event planning, providing a solid foundation for roles in these fields.
Work & Experience
As a Social Media Executive at Charleson, I excelled in crafting and executing comprehensive social media strategies across platforms like Facebook, Instagram, and Twitter for a diverse clientele. My role encompassed content creation, paid advertising management, and fostering strong community engagement. By meticulously analyzing campaign performance, I optimized strategies for maximum reach and impact. Notably, I spearheaded the development of localized copy for an international brand, effectively resonating with the Kenyan audience. Additionally, I played a pivotal role in rebranding and unifying disparate brands under a cohesive umbrella for one of our clients. My introduction of short-form video content significantly boosted brand visibility. Collaborating closely with graphics and client services teams ensured seamless brand alignment and successful campaign execution.
I excelled at crafting data-driven social media strategies. I built the client's Instagram presence from scratch, achieving a significant increase in engaged followers within 6 months. Through market research and compelling content (graphics, videos, and a strategic calendar), I drove audience growth and engagement. My focus extends beyond content. I proactively proposed website optimization tactics and analyze data to improve client KPIs, demonstrating a holistic approach to online brand building.
I gained experience in public relations as a Public Communications Intern. I collaborated with PR officers on strategy, including designing a media plan for a health campaign. I honed my writing by crafting internal/external communications (press releases, articles) and supported event management. I also worked with media team to identify newsworthy stories and monitored media coverage, demonstrating strong research skills. This internship provided a solid foundation in PR, encompassing communication, media relations, content creation, and event management.
