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About Candidate
For 5 years plus, I have worked as a digital marketer in the corporate and small businesses space. As a business owner myself, I get how tough it is to juggle it all. Marketing often ends up last on the list… but how will they know you if you don’t show up? I help small businesses grow by telling their story, showcasing their impact, and making digital marketing simple and effective. Not sure where to start? Let’s figure it out—together.
Location
Education
Key Study Areas: Creative writing, Magazine writing and publishing, Online Multimedia Communication, Media Law and Ethics
Focus on how to create powerful, data-driven marketing strategies that drive brand growth .
Work & Experience
As the owner of a digital marketing consultancy, I provide strategic advice and customised solutions to help clients grow their brands and maximise ROI. I develop and execute multi-channel marketing strategies covering social media, content, email, SEO, PPC, and website campaigns. I analyse market trends and performance data to optimise campaigns and budgets, manage end-to-end advertising and content creation, train client teams on best practices, and maintain strong client relationships to ensure measurable results and satisfaction.
From March 2021 to August 2024, I worked as a Marketing Executive at Starkey (www.starkey.co.ke), where I developed and executed regional marketing strategies, managed product launches and positioning across East, Central, and West Africa, and implemented integrated online and offline brand management. I enhanced customer support initiatives to boost conversions and retention, managed the annual marketing budget with ROI reporting, and ran B2C and B2B education and awareness programs. I also provided digital marketing training for B2B customers, prepared marketing reports, and supported the CSR arm, Starkey Cares, by overseeing outreach programs and after-care services for beneficiaries.
Portfolio
