E*****a
About Candidate
Professional Summary:
I am a versatile Communicator, Digital Creator, and Virtual Assistant with a strong background in social media management, content strategy, and customer support. With experience spanning journalism, digital marketing, and administrative support, I bring proven expertise in crafting compelling stories, driving audience engagement, and delivering results-oriented campaigns.
In my role as a Social Media Manager and Copywriter, I increased audience engagement by 50% and boosted sales by 25% through strategic content creation and platform-specific campaigns. As a Journalist at TV47 Kenya, I refined my communication and storytelling skills, producing impactful content under tight deadlines. My work as a Virtual Assistant further highlights my ability to conduct in-depth research, manage schedules, organize data, and deliver tailored solutions to clients.
Key Skills:
– Content Creation (Video, Graphics, and Written Copy)
– Social Media Management (Instagram, TikTok, Facebook, YouTube)
– Digital Marketing Strategies and Analytics (Google Analytics, Canva, Adobe Creative Suite)
– Customer Relationship Management (CRM) and Client Engagement
– Research and Planning
– SEO Optimization and Content Scheduling
– Project Management (Trello, Asana, HubSpot)
– Exceptional Communication and Problem-Solving
I am a creative thinker passionate about storytelling, collaboration, and delivering results. My adaptability, quick learning, and organizational skills allow me to excel in fast-paced, dynamic environments.
Location
Education
I am a graduate of the University of Nairobi with a Second Upper-Class Honors bachelor of arts degree in Journalism and Media Studies.
So far, I have done several projects and have these foundational skills as a VA: · Scheduling appointments. · Managing calendars. · Creating PowerPoint presentations. · Project management. · Travel planning. · Creating travel itineraries. · Stakeholder management. · Researching flight options i.e. For your trip from Nairobi to Johannesburg · Ideation: Providing you with ideas on how to celebrate your child’s 12th birthday party on X budget. · Reasearch and sourcing: Finding some dinner recipes that are well-reviewed and easy to prepare, with common inexpensive ingredients, · Content research and writing, etc. There is no limit to what I can provide in terms of service. My expertise lies in effective communication, adaptability, and problem-solving.
Work & Experience
● Coming up with and executing news and feature story ideas. ● Interviewing case studies. ● News Scriptwriting in English and Kiswahili as well as script editing. ● Video and audio editing using Adobe Premiere Pro software. ● Voicing and voice editing in both Swahili and English.
● Creating strategic brand-specific, communications and marketing plans. ● Copywriting for various brands on social media posts, posters, billboards, promotional vehicles, and brand merchandise. ● Writing scripts and recording voiceovers for TVCs (Television Commercials) as well as for Radio commercials. ● Scripting, shooting, and editing written, video, plus audio content for specific brands. Ie. Instagram Reels, TikTok Reels, Facebook Reels, YouTube shorts ● Participating in fieldwork where we collect consumer data through short interviews as well as figures by us from our agents and consumers. ● Structuring monthly content plans for each of the brands I’m working on in accordance with the different platforms. I.e., content for Facebook, Twitter, Instagram, Linked In, etc. ● Creating cumulative content for a month’s duration that is centered around a common theme(s). ● Communicating and handling the online community for various brands on all their active social media platforms. ● Writing bi-monthly reports and giving recommendations based on each selective brand’s social media performance.
● Working together with a team to produce successful news bullets and accompanying television programs. ● Handling studio equipment such as cameras under the direction of the director. ● Arranging and designing studio sets, which include lighting and incorporation of relevant props. ● Managing the studio floor while shooting is in progress, by ushering guests in and out as well as micing them. ● Coordinating with my team in operating machines in the gallery like the teleprompter, the vision mixer, the sound mixer, the graphics generator, etc. to enable a smooth production. ● Directing production through working together with different departments and individuals in the station. ● Video Production from shooting to post-production which includes, video and sound editing.
● Developing content strategy and marketing campaigns for different brands. ● Managing and maintaining an organization’s website. ● Identifying trends and insights to be used in revamping the content and approach on various platforms. ● Making use of SEO (Search Engine Optimization) to make a brand’s services and products more easily accessible to its clients/customers. ● Copywriting and article writing.