M*****t
About Candidate
Strategic and results-driven professional with expertise in copywriting, project administration, and digital marketing. Skilled in developing high-impact campaigns, securing funding, and managing cross-functional teams to deliver projects on time and within budget. Adept at developing compelling brand narratives, optimizing digital content strategies, and driving audience engagement across multiple platforms. Passionate about leveraging creativity and analytical thinking to drive business growth and brand success.
Location
Education
Learning my masters in business administration in the university of Addis Ababa
Graduated with Great Distinction
Work & Experience
• Developed 12+ engaging ad campaigns, aligning messaging with brand identity and market trends, leading to increased audience engagement. • Led the creation of a high-impact TV commercial (TVC) that successfully introduced the brand to new customer segments, driving brand awareness. • Collaborated on a digital campaign that achieved 13M+ social media impressions, significantly increasing brand visibility and audience reach. • Conducted in-depth audience research, ensuring campaigns were data-driven and tailored to resonate with the target demographic. • Managed and maintained social media calendars and content schedules, ensuring consistent and effective brand storytelling across platforms. • Stayed up-to-date with industry trends and emerging digital platforms, integrating innovative marketing strategies to optimize campaign performance.
Developed a compelling artist portfolio that highlighted the artistic journey and techniques. Crafted a strong brand narrative to enhance digital presence and market appeal. Translated abstract artistic ideas into cohesive, engaging storytelling. Collaborated directly with the artist to deliver a tailored and empowering final product.
• Secured $1,000 in startup funding through compelling presentations and effective stakeholder negotiations, enabling project launch and development. • Built and trained a high-caliber team of 20 individuals, ensuring efficient project execution and team alignment with organizational goals. • Developed and implemented comprehensive project plans, defining clear objectives, timelines, and resource allocation to ensure smooth execution. • Led project execution, achieving all strategic objectives on time and within budget, demonstrating strong organizational and leadership skills. • Maintained regular and transparent reporting, creating detailed project updates and presentations to keep key stakeholders informed and engaged. • Assisted in process improvement initiatives, streamlining administrative workflows to enhance operational efficiency.
Portfolio
