K*****r
About Candidate
A highly adaptable Communication and Public Relations Specialist with a strong background in corporate communications, social media management, and stakeholder engagement. Proven expertise in developing and executing communication and social media strategies to elevate brand visibility and foster positive relationships. Experienced in coordinating corporate events, managing social media, and implementing CSR initiatives. Adept at using data-driven insights to align communication efforts with organizational goals and improve engagement.
Location
Education
I developed and improved my research skills, presentation, leadership, communication and personal skills. I learnt in depth how to develop communication campaigns and strategies. I learnt how to carry out research both in qualitative and quantitative methods.
I learnt the theoretical part of communication and public relations such as communication and PR theories, professional writing, the linkage between PR, Marketing and Advertising, the impact of technology on modern PR etc. In my third year in Campus, i went for an attachment at ENSDA, Ewaso Nyiro South Development Authority, at Public relations department. I got to practically put what i had learnt in class in action.
Work & Experience
• Assisted in designing knowledge management frameworks for efficient internal communication and information sharing. • Coordinated the creation of digital content such as reports, presentations, and briefs to effectively communicate CRA’s initiatives. • Engaged stakeholders to gather insights and inform communication policies and strategies. • Supported administrative tasks, including meeting coordination and maintaining internal knowledge repositories. • Prepared and reviewed communication materials for public outreach efforts e.g., Press releases.
• Crafted engaging social media posts and videos, driving successful content strategies. • Developed original blog content and website articles, contributing to NSSF’s media strategy. • Collaborated in developing targeted media strategies and campaigns. • Maintained strong relationships with both internal and external stakeholders. • Assisted in planning corporate events and managing media relations. • Tracked and analyzed the performance of PR efforts, reporting on campaign effectiveness. • Drafted, edited, and distributed press releases, media advisories, and public relations materials.
• Managed client relationships and enhanced customer retention strategies, driving a 55% sales increase. • Implemented customer service standards to ensure high-quality client engagement. • Organized activities and events to improve customer experience and brand loyalty. • Kept clients informed of new products and promotions.
• Optimized website content for search engines, driving significant increases in site traffic. • Provided actionable insights for website architecture and content improvements. • Tracked and analyzed SEO performance metrics to refine content strategies. • Collaborated with teams to resolve critical SEO-related issues.