M*****o

As the Digital Communications Officer and Webmaster at Strathmore University Business School, I enhanced the university’s visual identity, leading to a 30% increase in digital brand engagement. I successfully managed a design team that completed over 80 projects, streamlined processes to reduce timelines by 20%, and redesigned the newsletter, which improved user satisfaction by 25% and conversions by 15%. I also oversee SEO, Google Analytics, and AdWords to boost online visibility, regularly update the website, and manage CRM contacts. My initiatives increased website traffic by 30% and online engagement by 68%. Additionally, I implement targeted social media campaigns and train team members in graphic design and digital marketing.

As the Graphic Design and Brand Custodian, I ensured consistency in the SBS brand’s visual identity across digital assets by designing posters, communication materials, and landing pages. I produced annual reports and course certificates for programs in Kenya, Uganda, Tanzania, and Zambia, maintaining brand integrity and professionalism. In my Webmaster role for the SBVP webpage, I optimized website content to enhance user experience and improve search engine visibility. I managed software updates, implemented website strategies, developed e-learning pages, and designed biannual newsletters using Mailchimp, tracking performance to inform content strategies.

As the Undergraduate Evening Administrator, I managed the academic year 2021-2022 by overseeing timetabling, course evaluations, debt collection, and graduation planning. I facilitated three exam sessions and one graduation ceremony, enhancing communication between class representatives, students, lecturers, and administration. I streamlined curriculum implementation to reduce scheduling conflicts and improve flexibility. I successfully transitioned students from online to in-person classes, ensuring their safety. By leading the evening team, I increased efficiency by 35% and improved customer satisfaction ratings by 33% through enhanced communication strategies.

As a Graphic Design and Webmaster Associate, I developed visual concepts for over 80 programs in digital marketing, generating consistent leads for business development teams. I implemented design layouts for advertisements, brochures, magazines, and corporate reports, enhancing brand awareness and visibility. I created a system to improve efficiency across multiple teams, reducing time to market by three days. Additionally, I collaborated with teams to implement marketing strategies on the website, which increased understanding of our brand. My design mockups improved user engagement by 8% and contributed to a 10% increase in sales.

As a Graphic Design Intern, I updated the website and engagement forms to support business development initiatives and enhance user engagement. I created layouts for marketing on platforms like Facebook and LinkedIn, increasing impressions and reach by 50%. In my webmaster role, I optimized the design process to improve efficiency, assisted clients with website issues, and provided training on site management. I also designed HTML email templates for newsletters, contributing to better user experience and client satisfaction.