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At Trailbliss Travel Agency, I spearheaded digital marketing initiatives to drive growth and enhance the company’s presence in the travel and immigration services sector. My role involved creating and executing data-driven strategies to promote visa applications, flight and hotel booking, job search assistance, travel insurance, and other immigration services abroad. ### Key Achievements: - Developed and managed integrated marketing campaigns across social media, email, and search platforms, leading to a **40% increase in customer inquiries** within six months. - Optimized the agency’s website for SEO, resulting in a **20% boost in organic traffic** and higher conversion rates. - Launched targeted social media ad campaigns (Facebook, Instagram, and Tiktok), driving engagement and expanding the agency’s reach by **70% year-over-year**. - Built a lead generation funnel using email marketing automation, which increased client bookings by **5%**. - Designed creative and engaging travel content, including daily social media posts, videos, and client testimonials, to improve brand visibility and customer trust. - Collaborated with the team to ensure seamless customer journeys and alignment of marketing strategies with business goals. This experience strengthened my expertise in digital marketing, content creation, and client acquisition within the travel and immigration industry.

At Trailbliss Travel Agency, I spearheaded digital marketing initiatives to drive growth and enhance the company’s presence in the travel and immigration services sector. My role involved creating and executing data-driven strategies to promote visa applications, flight and hotel booking, job search assistance, travel insurance, and other immigration services abroad. ### Key Achievements: - Created a Google company profile leading to an increase in brand visibility on search platforms - Developed and managed integrated marketing campaigns across social media, search platforms, leading to a **70% increase in customer inquiries** within six months. - Optimized the agency’s website for SEO, resulting in a **20% boost in organic traffic** and higher conversion rates. - Launched targeted social media ad campaigns (Facebook, Instagram, and Tiktok), driving engagement and expanding the agency’s reach by **70% year-over-year**. - Built a lead generation funnel using email marketing automation, which increased client bookings by **5%**. - Designed creative and engaging travel content, including daily social media posts, videos, and client testimonials, to improve brand visibility and customer trust. - Collaborated with the team to ensure seamless customer journeys and alignment of marketing strategies with business goals. This experience strengthened my expertise in digital marketing, content creation, and client acquisition within the travel and immigration industry.

1. Content Creation & Branding - Designed and executed engaging social media content to showcase imported food products and wine. - Developed creative campaigns highlighting the company’s bar services for weddings and events. - Maintained a cohesive brand identity across social platforms to build trust and recognition. 2. Social Media Management - Managed multiple social media accounts, including Facebook, Instagram, and LinkedIn. - Scheduled and published posts using tools like Hootsuite or Meta Business Suite. - Responded promptly to inquiries, boosting customer engagement and satisfaction. 3. Event Marketing -Promoted bar services for weddings and other events through targeted ads and event-specific content. -Collaborated with clients to create customized packages and effectively communicated offerings on social platforms. 3. Photography & Visual Storytelling - Captured and curated high-quality photos and videos of products and events to enhance visual appeal. - Created visually appealing posts and stories to showcase imported wines, food products, and the ambiance of bar services. 4. Social Media Advertising - Launched and optimized paid social media campaigns to increase reach and generate leads for event bookings. - Utilized audience targeting to connect with engaged users and potential clients. 5. Customer Engagement & Community Building - Fostered relationships with customers through comments, direct messages, and live sessions. -Engaged with wedding planners and event organizers to build partnerships and expand clientele. 6. Market Analysis & Strategy - Conducted research on competitors and market trends in the food and beverage industry. - Tailored content to resonate with target audiences, including wine enthusiasts, food lovers, and event organizers. 7. Analytics & Performance Tracking - Monitored social media performance metrics (e.g., engagement rate, reach, and click-through rates). - Generated performance reports to inform content adjustments and optimize strategies.