R*****a
About Candidate
Results-driven communications professional with over 5 years of experience in PR, media relations, and strategic communication. Skilled in crafting executive thought leadership, managing crisis communication, and driving employee engagement strategies that build brand influence. Adept at translating complex concepts into compelling narratives and delivering measurable results in dynamic environments.
Location
Education
I hold a Bachelor of Science in Communications, where I developed a strong foundation in both the theory and practical aspects of communication. My degree covered areas such as media production, public relations, digital strategy, and crisis communication, allowing me to gain expertise in content creation, audience engagement, and messaging. This multidisciplinary approach has prepared me to adapt my communication skills across various industries, whether in corporate, media, or nonprofit sectors.
Work & Experience
Managing a remote newsroom team was a transformative experience where I honed my leadership skills and developed a deep understanding of content production, social media strategy, and audience engagement. Through this role, I learned how to craft compelling thought pieces and run creative campaigns that contributed to a 70% increase in readership. Representing AFRONEWS at media events and public forums taught me the importance of relationship-building with community leaders, artists, and politicians to amplify the brand’s visibility. I also gained valuable insights into crisis communication by handling time-sensitive challenges during breaking news cycles, ensuring editorial integrity and maintaining audience trust. Leading market research allowed me to identify emerging trends, which directly contributed to a 100% increase in site engagement through innovative editorial strategies. Additionally, my work shaping public conversations on diaspora issues gave me a strong foundation in using media as a tool for influence, positioning AFRONEWS as a thought leader in a highly competitive space.
I designed and implemented a comprehensive social media strategy that led to an 85% increase in audience engagement and donor contributions. In addition, I drafted thought leadership articles and keynote presentations for executives, elevating their influence in stakeholder meetings and public events. I regularly monitored and analysed campaign performance to refine strategies, driving higher engagement and Return On Investment (ROI). I also built strong partnerships with influencers and brand ambassadors to amplify campaign messages, resulting in broader audience reach. Collaborating with donors and external stakeholders, I helped develop narratives that showcased the impact of funded initiatives. Additionally, I spearheaded the Women’s Empowerment Training Centre Project, leading the design and implementation of a vocational training program for young women and girls in marginalised communities.
Throughout my role, I had the opportunity to lead cross-functional teams in designing and executing integrated marketing campaigns, which significantly enhanced my understanding of brand strategy and visibility—helping increase brand presence by 30%. I also learned the importance of proactive crisis communication, developing plans to ensure consistent messaging and build stakeholder confidence during high-pressure product launches. Managing a £550k annual marketing budget taught me how to optimise resources effectively, while still delivering measurable outcomes for a small business. Additionally, I gained valuable insights into customer retention by designing re-engagement campaigns that boosted sales by 75% and strengthened long-term loyalty. Using analytics tools to track campaign success deepened my ability to make data-driven decisions and continuously improve marketing strategies.
