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• Developed and executed engaging Digital Marketing campaigns across Social Media platforms to boost brand visibility and audience engagement. • Collaborated in shaping the brand’s creative direction by contributing to brand strategy, ideation and campaign planning. • Participated in the development and revision of the official website, offering input on content structure visual design, and user experience.

• Created and shared engaging content showcasing interior design projects, progress shots, and client spaces. Page 4 of 10 • Managed daily social media platforms including Instagram, Facebook, TikTok, and WhatsApp Business. • Captured, edited, and posted high-quality photos and videos for reels, stories, and posts. • Responded to messages, inquiries, and comments promptly to maintain good client relations online. • Scheduled posts using Meta Business Suite and monitored content performance. • Designed promotional materials for marketing campaigns and special offers. • Engaged with audiences through polls, Q&A, and trends to boost engagement and reach. • Coordinated with project teams to gather updates and create content from ongoing worksites. • Tracked analytics and prepared monthly reports on follower growth, engagement, and reach. • Managed paid social media ads and boosted posts to target ideal customer segments.

Conducted research and compiled data on socio-economic issues affecting marginalized communities, contributing to reports and advocacy materials. • Supported campaign development by gathering field data, case studies, and impact stories to inform ActionAid’s policy and program interventions. • Assisted in drafting policy briefs, research summaries, and press releases aligned with ActionAid’s human rights and social justice objectives. • Collaborated with program officers and grassroots partners to document community voices and integrate them into national and global advocacy efforts. • Managed digital content by creating posts, infographics, and updates for campaigns on social justice, gender equality, and climate action.

• Managed the Instagram page for Chef Wayne Walkinshaw's Walkinshaw Masterclass, creating and curating engaging content related to culinary techniques, tips, and masterclass promotions. • Developed a content strategy to showcase recipes, live sessions, testimonials, and behind-the-scenes content of the chef’s classes. • Created, edited, and posted high-quality photos and videos of cooking demonstrations, recipes, and class previews to build the brand's visual identity. • Engaged with the growing Instagram community by responding to comments, direct messages, and user-generated content. • Scheduled posts, stories, and reels using tools like Meta Business Suite to ensure regular interaction and brand consistency. • Monitored Instagram insights to track audience growth, engagement rates, and optimize content performance.

• Developed and implemented digital marketing strategies to promote wellness services, products, and events across multiple platforms. • Created engaging content around natural health tips, nutrition, fitness, and holistic living for Instagram, Facebook, TikTok, and the brand website. • Scheduled posts using content calendars and tools such as Meta Business Suite, maintaining a consistent and informative brand voice. • Ran targeted advertising campaigns to increase product sales, event bookings, and community engagement. • Built and managed email marketing campaigns to promote healthy lifestyle guides, new product launches, and seasonal offers. • Tracked and analyzed website traffic, conversion rates, and social media performance to inform strategy and improve results. • Collaborated with health experts, influencers, and creatives to amplify brand presence and trust in the wellness community.

• Supported the marketing team in creating and curating engaging content highlighting hotel amenities, dining experiences, events, and guest services. • Captured and edited photos and short videos used across Instagram, Facebook, and Twitter to drive online engagement and bookings. • Responded to social media messages, comments, and reviews in a timely and professional manner to maintain excellent brand reputation. • Assisted in planning and scheduling content calendars for online campaigns and special promotions. • Monitored analytics and performance reports to gauge the effectiveness of posts and promotions. • Collaborated with internal departments (kitchen, events, and housekeeping) to develop content ideas and highlight unique offerings. • Participated in influencer collaborations and guest experience shoots to boost online presence and brand awareness.

• Assisted in creating e-commerce content strategies, leading to a 30% increase in online sales. • Developed and executed content strategies to increase brand awareness and engagement across multiple platforms (Facebook, Instagram, Twitter, LinkedIn, and TikTok). • Managed day-to-day operations of social media accounts, including content creation, scheduling, posting, and community management. • Monitored analytics and performance metrics using tools like Meta Business Suite, Google Analytics, and Hootsuite to optimize campaigns. • Designed graphics, shot and edited videos, and wrote engaging captions tailored to each platform. • Collaborated with marketing, design, and sales teams to align social media strategies with business goals. • Handled customer queries and comments professionally and in a timely manner to build brand loyalty. • Planned and executed paid ad campaigns, tracked performance, and adjusted targeting for better ROI. • Researched and implemented current trends, hashtags, and platform updates to keep content fresh and relevant. • Conducted competitor analysis and market research to inform content direction and engagement tactics. • Managed influencer partnerships and user-generated content campaigns to expand brand reach.