S*****g

• Content Creation & Analytics: Designed and implemented monthly content calendars and conducted weekly performance reviews, leveraging analytics to refine campaigns. These efforts resulted in a 20% potential revenue growth year-over-year from lead generation activities. • Strategic Planning: Developed a 5-year marketing strategy to explore untapped opportunities, driving increased brand awareness, lead generation, and revenue growth. This strategy provided a roadmap for sustained business success and innovation • Brand Awareness & Advertising: Enhanced brand identities for major clients, including GSK, Haleon, Philips, Fosfomax, and Quickmart, by executing multi-channel advertising campaigns across digital, email, and website platforms. Established a consistent brand voice that significantly increased client visibility and market positioning. • Internal Communication: Launched a weekly internal newsletter that ran for 54 consecutive weeks, improving transparency and employee engagement. This initiative fostered a culture of collaboration and alignment with organizational goals. • Trade Marketing & Event Management: Orchestrated high-impact trade activations and influencer collaborations for consumer brands like GSK, Haleon, and Quickmart, blending shopper insight with creative execution to drive visibility and conversion at point-of-sale. • Cross-functional collaboration: Worked closely with design and sales teams to align marketing efforts with business objectives. This collaboration led to the successful execution of client campaigns and a measurable increase in leads and customer retention.

• Project Management Excellence: Directed engagement with more than 100 industry stakeholders, including workshop owners and educators, to enhance program delivery, resulting in actionable insights that addressed critical malpractices within local fabrication industries. • Stakeholder Collaboration: partnered with over 100 industry stakeholders, including workshop owners, hardware stores, association leaders, and peer educators. • Brand Advocacy: Strengthened Doshi Steel's position as the market leader by promoting the Chuma Ya Nguvu brand through targeted training and community engagement initiatives, leading to a 10% increase in TOMA Top of Mind Awareness between 2023 and 2024. • Event Leadership: Organized the Jaquar Showroom launch and 5 high-profile EXPOs, including the Homes EXPO and Big 5 Construction EXPO, attracting over 200 participants and generating over 1,000 quality leads across all events. • Digital Marketing Success: Designed and implemented a robust digital content strategy, increasing online engagement by 347% and boosting website traffic by 9% monthly. • Budget Management: Successfully managed budgets exceeding KES 7 million across various marketing activities, including merchandise, training costs, travel and accommodation, licenses, branding, and events. • Performance Tracking: leveraged data analytics to measure campaign effectiveness and training outcomes. This insight-driven approach ensured continuous improvement and enhanced ROI across all marketing initiatives. • Problem-Solving Impact: Tackled misinformation and malpractices in the welding industry by delivering knowledge-based training to participants, fostering trust and building long-term relationships within the community.

• Digital Strategy: Collaborated with a digital marketing agency to develop a comprehensive annual strategy, incorporating lead generation, always-on and campaign-specific media buying, and budget optimization for maximum ROI. • Strategic Planning & Agency Management: Authored the digital agency's scope of work, outlining SMART KPIs, deliverables, and collaboration workflows. Led the evaluation and on-boarding process for the agency, ensuring strategic alignment with Doshi’s goals and budget. • Trade Marketing Intelligence: Accelerated trade marketing by revisiting previously trained retail stores to gather on-ground insights. Actively monitored sales volumes to assess campaign effectiveness and inform future activations. • Content & Social Media Management: Developed and scheduled content calendars across social platforms, ensuring consistent online presence. These efforts increased reach and impressions by 273% across Q1 and Q2 of 2025. • Branding & Collaboration: Worked closely with our authorized distributors, vendors, sales reps, and relationship managers to roll out branding initiatives, ensuring a cohesive, premium brand image both in-store and online.