AFRICAN ORIGINALS – Brand Marketing Intern

Job Description

We are hiring a 5.8 Brand Marketing Intern!
Are you passionate about marketing, creative storytelling, and data-driven strategies? Join African Originals, Kenya’s leading craft beverage company, and help us elevate 5.8 Gin as the authentic, proudly crafted gin of Kenya.

Key Deliverables:
● Comprehensive Social Media Review Report.
● Digital Plan for Social Media Revitalization.
● Creative Content Ideas and Strategy.
● 750ml Upscaling Awareness Campaign Plan.
● 750ml Upscaling Trial Strategy.


Qualifications;
Bachelor’s Degree: Field: Marketing, Business, or related.
Digital Marketing Coursework: Requirement: Specific courses or background.
Data Analysis Training: Requirement: Background or coursework.
Communication/Creative Courses: Requirement: Proficiency in digital content creation.
Team Collaboration Training: Requirement: Proven track record as a team player
Objective: Elevate 5.8 Gin’s social media presence by identifying gaps and opportunities.
Tasks:
Conduct a thorough review of 5.8 Gin’s current social media pages (Facebook, Instagram, Twitter).
Identify strengths, weaknesses, opportunities, and threats (SWOT analysis).
Develop a comprehensive digital plan to enhance the brand’s social media presence.
Propose creative and engaging content ideas, considering current trends and the brand’s identity.
Suggest strategies for increasing follower engagement, reach, and overall brand awareness.
Provide recommendations for key performance indicators (KPIs) to measure success.
750ml Upscaling Strategy:

Objectives: Increase awareness and trial for the 5.8 Gin 750ml variant.
Tasks:
Awareness
Identify target audience segments for the 750ml variant.
Develop a creative awareness campaign to highlight the unique features and attributes of the 750ml variant.
Propose strategies for leveraging social media, influencers, and other channels to maximize reach.
🎯 Why Join Us?
● Flexibility: Choose projects based on personal interests, ensuring a customized and fulfilling
experience.
● Mentorship: Benefit from mentorship opportunities with seasoned professionals passionate about
fostering growth.
● Impactful Work: Contribute to projects directly influencing our business strategies and solving
real-world class problems.
● Professional Development: Gain valuable experience in a collaborative and innovative
environment.

Email your applications to info@africanoriginals.com