Content Marketing Specialist – LAMI

Marketing
Nairobi
May 19, 2025
Full Time
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Job Description

We are looking for a results-driven Content Marketing Specialist who thrives in a dynamic, fast-paced environment and has a passion for creating high-quality, engaging content that drives customer acquisition and sales conversions. The ideal candidate will have expertise in content creation, social media, email marketing, design, and SEO, with a strong understanding of how to craft compelling narratives that generate leads and move prospects down the sales funnel.

Key Responsibilities: 1. Content Creation for Sales Conversion:

  • Develop compelling content for blogs, landing pages, email campaigns, and ads that guide users through the buyer’s journey and boost conversion rates.
  • Craft high-quality, persuasive copy for social media posts, website content, promotional materials, and product descriptions with clear CTAs.
  • Design and create engaging visuals, infographics, and video content to enhance engagement and sales.
  • Collaborate with sales and product teams to develop customer-centric content that highlights pain points, showcases product benefits, and drives action.
  • Optimize content for SEO to improve visibility, traffic, and organic lead generation.

2. Email Marketing & Lead Nurturing:

  • Design and execute email marketing campaigns that engage, nurture, and convert leads into customers.
  • Develop segmented email lists and personalize messaging for targeted outreach.
  • Use email automation tools to create drip campaigns, welcome sequences, and re-engagement workflows.
  • Conduct A/B testing on subject lines, CTAs, and email layouts to optimize open and conversion rates.
  • Track and analyze key metrics such as open rates, CTRs, and conversions to refine email strategies.

3. Social Media Content & Engagement:

  • Create and manage high-quality social media content that drives audience engagement and leads.
  • Develop and execute paid social campaigns to increase brand awareness and conversions.
  • Utilize social media channels to engage with followers, build community trust, and direct traffic to sales funnels.
  • Analyze social media performance and adjust content strategies for maximum impact.

4. Market Research & Customer Insights:

  • Conduct market research to understand customer pain points, industry trends, and competitor strategies.
  • Use customer feedback and behavioral analytics to optimize content and marketing campaigns.
  • Stay updated on emerging marketing and content trends to ensure innovative strategies.

5. Design & Visual Content Development:

  • Design eye-catching graphics, banners, and marketing materials that align with brand identity.
  • Work closely with the design team to ensure brand consistency across all content.
  • Create on-brand visuals for social media, email, and website content to boost engagement.

6. Collaboration & Strategy:

  • Work with sales, product, and design teams to align content strategies with overall business objectives.
  • Develop and maintain a content calendar for all digital channels, ensuring timely execution of marketing campaigns.
  • Contribute to marketing reports and dashboards tracking content performance and sales-driven initiatives.

Qualifications & Skills:

  • Experience: 3-5 years in content marketing, copywriting, email marketing, and social media management with a focus on conversion.
  • Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  • Technical Skills:
    • Proficiency in content management systems (CMS) and email marketing tools (Mailchimp, Klaviyo, HubSpot).
    • Strong understanding of social media platforms and content management tools (Hootsuite, Buffer, Sprout Social).
    • Graphic design experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar tools.
    • Familiarity with SEO tools (Google Analytics, SEMrush, Ahrefs) and marketing automation platforms.
    • Ability to craft high-converting copy for different digital channels.
  • Sales-Focused Mindset: Strong understanding of sales funnels, buyer psychology, and content-driven conversion optimization.
  • Creative & Analytical Skills: Ability to balance creativity with data-driven decision-making to refine content strategies.
  • Collaboration: Strong team player who can work cross-functionally with sales, design, and product teams.
  • Detail-Oriented: Strong organizational skills and an eye for quality in content, design, and campaign execution.

Preferred Qualifications:

  • Experience with paid media advertising (Facebook Ads, Google Ads, LinkedIn Ads).
  • Knowledge of conversion rate optimization (CRO) for landing pages and marketing campaigns.
  • Strong understanding of SEO best practices to create content that ranks and drives organic traffic.

This role is ideal for a content marketing expert who can create compelling, conversion-focused content that resonates with target audiences and drives business growth. If you are passionate about storytelling, digital marketing, and optimizing content for sales, we’d love to hear from you!

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