Haleon- Senior Brand Manager

Job Description

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Eno, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Panadol and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About The Role

We are looking for a Senior Brand Manager in Haleon Sub Sahara cluster that will be leading the Centrum brand in Wellness Portfolio. The role will be reporting to Sub Sahara Marketing Director. Will be based in Kenya but key markets for the role will be French West Africa, Kenya and Nigeria.

Key Responsibilities

• Develop growth strategy of the business for assigned brands through adaptation and adoption of global category and brand strategies
• Accountable for brand performance tracking for assigned portfolios across markets and recommend remedial action
• Accountable for accelerated share, sales and profit growth for assigned brand portfolios over Annual Brand Plans
• Ensure that all strategic brand objectives are achieved, delivered, and executed by strategic long-, medium- and short-term plans for brands by sales, profit, and marketing objectives, analyzing past category performance and economic variables, and development and execution of detailed 1 year plan for all the brands in your portfolio
• Execution and implementation of commercial and business objectives via continuous learning, initiating, and coordinating progress on all projects, and facilitating implementation with other functions within the organization as well as with external agencies
• Monitor, analyse and evaluate marketplace developments including customer and consumer behaviour changes, sales, expert, and supply chain performance relating to your own portfolio. Adapt and/or replan to accommodate deviations/changes in market conditions by devising and implementing new action plans to ensure the brands retain their competitive advantage
• Role model the Haleon values and behaviours and always do the right thing
• Show business leadership by working within budget parameters, monitoring progress towards achieving goals, business planning, collaboration with other functions, agencies, and departments to ensure consumer and customer satisfaction, and success of projects and drive brand growth
• Develop a loyal consumer base for the company’s brands by creating positive brand perceptions, associations, and usage experience – such as advertising, promotions, and relevant project management. Work closely with Supply Chain and Sales to ensure product availability
• Design, develop and implement communication programs to advertise the organisation’s products using media (TV, radio, print, direct mail, digital), events, and sales promotions. Develop and evaluate pricing strategies and structures
• Partner with Country Commercial leaders, Area Marketing Managers and other functional stakeholders (e.g. Finance, Regulatory and GMS) to ensure co-delivery of Winning Formula and commercial goals
• Ensure compliance and corporate governance by showing in-depth knowledge on products, understands and abides by Haleon CH policies and procedures and embed the three key attributes of the organization; Do What Matters Most, Keep It Human, and Go Beyond
• Embedding continuous learning from successes and failures
• Initiating and coordinating progress on all projects
• Facilitating implementation with other functions within the organisation as well as with aligned agencies
• Working within budget parameters
• Monitoring progress towards achieving objectives
• Providing input into overall planning of business
• Liaising with other functions and departments regarding issues such as distribution, production, R&D, sales performance, etc.
• Liaising with the Area/Category organisation regarding best practices, global strategies, R&D etc.
• Develops a loyal consumer franchise for the company’s brands by creating positive brand perceptions, associations, and usage experiences, through tools such as advertising, promotion, and supply chain management, to build strong brands and ensure the long-term profitability of the company
• In-depth knowledge of products
• Understands and abides by Haleon CH policies and procedures
• Conducts Management Monitoring
• Communicates effectively with senior management, peers, marketing, and other departments
• Is a respected individual with Haleon customers and staff
• Use our values and expectations to drive actions and decisions, role model values and expectations
  
  

Essential

Qualifications and skills

• Innovative brand strategies
• Good understanding of the complex economic and socio-political environment in Sub-Saharan Africa to successfully formulate strategies within these constraints
• Sound technical knowledge of brand building, advertising, media, and marketing research disciplines
• +5 years Marketing experience
• Strategic marketing skills required along with financial acumen
• Good communication and interpersonal skills
• Knowledge and experience building brands within Retail and Pharmacy environment, leveraging HCP/Expert
  
  

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Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

GlaxoSmithKline member of Haleon Group

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.