Project Growth-Social Media Manager

Manager
Nairobi
October 14, 2024
Full Time
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Job Description

Our client is seeking a Social Media Manager to develop and execute a dynamic social media strategy across Meta and LinkedIn platforms. The goal is to enhance brand visibility and foster meaningful community engagement. This role requires a balance of strategic planning, hands-on content creation, and direct audience interaction.

Location:

Fully remote (Work from home), 9 AM – 5 PM EST

Key Responsibilities:

  • Social Media Strategy: Develop and implement a social media strategy aligned with brand guidelines and objectives for Meta and LinkedIn platforms.
  • Content Creation & Editing: Use Canva to edit and create on-brand graphics, videos, podcasts, and reels, including editing 1-2 podcasts per month.
  • Social Media Posting: Schedule and manage consistent social media posts, ensuring active engagement with the audience.
  • Community Engagement: Respond to inquiries and nurture warm leads through meaningful conversations with the online community.
  • Newsletter Strategy & Event Promotion: Promote events and grow the mailing list by driving newsletter signups and social media visibility.
  • Market Research: Identify leads, trends, and opportunities for better audience targeting and outreach.
  • Execution: Blend strategic planning with hands-on content execution to ensure timely, high-quality delivery.
  • Flexibility & Transparency: Maintain clear communication with the internal team, ensuring goals and timelines are met.

What Success Looks Like:

  • Increased Brand Visibility: Boost brand awareness and engagement through a well-executed social media strategy.
  • Community Engagement: Build an active social media community that converts warm leads into sales.
  • Content Impact: Deliver high-quality, relevant content that aligns with brand identity and resonates with the target audience.
  • Event Promotion: Drive participation and visibility for events through effective social media and newsletter strategies.
  • ROI Growth: Increase return on investment through targeted social media campaigns.
  • Newsletter Growth: Successfully grow the mailing list through strategic initiatives.

Qualifications:

  • Experience: 2+ years of social media management experience across Meta and LinkedIn, with a focus on both strategy and execution.
  • Content Creation Skills: Proficiency in Canva for creating and editing videos, podcasts, reels, and graphics.
  • Industry Knowledge: Experience in the outdoors industry, leadership, or coaching is a plus.
  • Event Promotion: Demonstrated experience in promoting events via social media and newsletters.
  • Market Research: Ability to conduct research to identify new leads and engagement opportunities.
  • Communication: Excellent verbal and written communication skills in English.
  • Adaptability: Ability to work independently with flexibility, maintaining alignment with the team’s goals.

Opportunity:

If you’re a strategic and creative Social Media Manager passionate about leadership, the outdoors, and community engagement, we invite you to apply and help build a strong social media presence that drives results.

Application Process:

To be considered for this role these steps need to be followed:

  • Fill in the application form
  • Record a video showcasing your skill sets

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