The Bedding Shop KE-Digital Marketing & Content Creation Specialist

Job Description

Role Purpose
The Digital Marketing & Content Creation Specialist will be responsible for developing and executing digital marketing strategies that strengthen the brand’s online presence and convert engagement into measurable sales growth. The role focuses on social media content creation, campaign execution, customer engagement, and performance tracking while ensuring that all digital communication aligns with The Bedding Shop KE’s luxury brand identity.
Key Responsibilities
* Create engaging TikTok videos, Instagram Reels, posts, and Stories showcasing luxury bedding, sleepwear, scents, and lifestyle products.
* Plan and maintain monthly content calendars aligned with promotions, product launches, and seasonal campaigns.
* Film and photograph styled bedroom setups and product displays for marketing use.
* Edit high-quality short-form videos and lifestyle visuals suitable for social media platforms.
* Write engaging captions and marketing copy that encourage enquiries and sales
* Monitor social media trends and identify opportunities to create viral or high-engagement content.
* Coordinate influencer collaborations, content shoots, and brand partnerships.
* Support marketing campaigns including sales promotions, product launches, and brand activations.
Respond professionally to online enquiries, comments, and direct messages.
Work closely with the sales team to convert digital enquiries into sales opportunities.

Track performance metrics such as reach, engagement, follower growth, and lead generation.
* Prepare
weekly and monthly marketing reports with insights and recommendations for
improvement.
Qualifications & Skills
* Bachelor’s Degree or Diploma in Marketing, Digital Marketing, Communications, Public Relations, Media Studies, or a related field.
* Proven experience managing social media pages for a business or brand.
* Strong understanding of TikTok, Instagram Reels, and short-form video content.
* Experience using video editing tools such as CapCut, VN, Adobe Rush, or similar.
* Ability to shoot and edit engaging video and photo content.
* Strong creative eye for lifestyle content, aesthetics, and visual storytelling.
Good communication, organization, and time management skills.
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Bonus Skills
Photography and product styling skills.
* Graphic design skills using Canva or Adobe tools.
* Experience running paid social media campaigns or digital ads.
Why Join Us
* Work in a stylish, creative, and fast-growing lifestyle brand.
* Opportunity to lead digital storytelling for a luxury retail brand.
* Hands-on involvement in marketing campaigns, events, and brand activations.
* Opportunity to grow professionally in digital marketing and brand strategy.
How to Apply
Interested candidates should send the following to hrthebeddingshopke@gmail.com by 12th April 2026:
* Updated CV.
A short cover letter.
* At least two examples or links to your social media or video content work. oject Line: Digital Marketing Specialist Application