Moses Owino Obiero

Art Director
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About me

With over a decade of experience crafting designs that move people and build brands, Moses Owino is a Creative Designer who sees design not just as a profession but as the lens through which he solves problems and tells stories that resonate. His work spans print and digital, blending strong creative fundamentals with modern AI tools and short-form content skills — from UGC-style videos to large-scale brand campaigns.

Skills

Communication Skills Content Editor Figma Design UI/UX Design

Work Experience

Design Intern
BLUEPRINT MARKETING (AN OGILVY NETWORK AGENCY) January 15, 2013 - December 20, 2013 • Design and develop graphic design projects for print, digital or other media. • Developed a portfolio of work that was used to support the company's brand strategy. • Work with clients on creative ideas in order to create compelling visual content using Adobe Creative Suite (primarily Photoshop/InDesign/Illustrator). • Created layouts from scratch as needed, using Photoshop or Illustrator. • Assign graphic and design concepts by handwriting into various formats • Learned and gained experience from senior creatives • Job shadowed Worked for clients Like Multichoice (DStv and GOtv), KCB Bank, SONY Sugar, Kenya Pipeline Corporation, and National Oil Company
Lead Creative
BEAN INTERACTIVE LIMITED & XEMPLAR TECHNOLOGIES January 20, 2014 - August 7, 2015 Managed all aspects of the design process, from research and ideation, to creative conceptualisation and design for client like Cadbury Dairy Milk, Imperial Leather, UAP Insurance, VISA, NIC Bank, PSI (Nakufeel), Hankook Tire and CBA Bank
JUNIOR DIGITAL ART DIRECTOR
Zilojo Limited August 18, 2015 - March 4, 2022 Worked as a digital creative/interactive designer, handling jobs for clients like EABL, Co-op Bank, Stanbic Bank Kenya, Pernord Ricard Kenya, Ramtons, Toyota, Delmonte and L’Oréal Assisted the Digital Art Director in • Leading a team of designers and other creative professionals to help create a vision for a campaign • Managing projects to ensure that deadlines are met and projects are completed on time • Collaborating with clients to understand their needs and goals for a project • Creating concept art for print or digital media campaigns • Managing the budget for a project, including ordering supplies and materials as needed, hiring freelancers for specific tasks, and paying fees associated with contractors • Conducting market research to understand current trends in the industry • Communicating regularly with clients to provide updates on projects and ensure client satisfaction • Developing concepts for advertisements, marketing materials, websites, or other promotional items • Measuring the effectiveness of designs by conducting focus groups or surveys to gather feedback from consumers and in house
Senior creative Designer
Belva Digital March 14, 2022 - May 30, 2025 Working as a senior designer, handling jobs for clients like DStv, Kenya Power, Mi Vida Homes, SO! Gasho, Somcable, Liason Insurance, BOYA, Inchcape Kenya, Jubilee Insurance and Ketepa. Some of my tasks include but not limited to: § Overseeing all design elements, from the conception to final delivery § Reviewing the work of junior designers to give guidance and feedback § Having hands-on experience with Adobe Creative Suite and other design software § Using my strong eye for aesthetics and visual details to ensure a quality final product § Listening to design needs, coming up with ideas and communicating them to clients and other members of the team § Delegating design tasks and providing support for junior level design team members § Maintaining high standards of quality and making sure only the best work is released to the employer or client § Collaborating across the organization to drive up standards of digital creativity
Lead Creative
Edencabs Limited August 4, 2025 - Present 1. Brand Development & Identity • Create and maintain the company’s visual identity (logo, colors, typography, brand guidelines). • Ensure consistency across app, website, social media, vehicles, driver materials, and ads. • Develop a strong brand voice (professional, safe, affordable, reliable). 2. Marketing & Campaign Strategy • Lead creative direction for: Driver recruitment and Rider acquisition campaigns. • Promo/discount launches. • Seasonal campaigns (e.g., holidays, back-to-school, festive seasons). • Conceptualize high-converting ad creatives (digital & outdoor). March 2022 to May 2024 3. Social Media & Content Direction • Plan and design: • Social media posts • Video ads • Motion graphics • Engagement content • Maintain a content calendar. • Monitor trends and adapt creative style to stay competitive. 4. Creative Team Leadership • Set creative standards and workflows. • Manage deadlines • Collaborate with copywritters and designers

Education

Diploma
Post Graduate January 23, 2010 - June 15, 2012 Moses Owino Obiero completed an intensive ICT training in Medialab through NairoBits (23 January 2010 – 15 June 2012), covering graphics, programming, and conceptualization. The program built his foundation in Adobe Photoshop, Adobe Dreamweaver, Adobe Flash, Microsoft Office, Content Management Systems, PHP, branding, and emailing/internet skills, giving him an early, well-rounded grounding in both design and web fundamentals.

Projects

YuleMosee

Kenya Power and Lighting 360 campaign

Update Token Meter Yako (KPLC) The Brief KP has approximately 7 million customers metered through a pre-paid system, in 2024. The prepaid meters used in the Prepaid Token System conform to a specific international standard known as the STS (Standard Transfer Specification) with token identifiers (TID) used to identify each vendor/system generated/bought token. For the meters to continue accepting vended tokens there will be a need to update the software, otherwise at which point all STS meters will stop receiving the tokens. The deadline for this is Nov 2024. The campaign Kenya Power tasked us with developing a campaign to upgrade prepaid (token) meters for their 7M+ customers. Our Approach: We wanted to involve the audience in the campaign while conveying our message in a way and tone that is simple and relevant and in a way that people can interact with.

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YuleMosee

Gotta Love Pork – The Other White Meat

FULL CREATIVE & COMMUNICATION CAMPAIGN, Driving Pork Consumption & Redefining Protein Choices in Kenya, Uganda & Tanzania

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Honors & awards

Nelson Mandela Poster Award
December 10, 2013 In 2013 I received the honors of the Best Designer Awards for East AFrica on the Mandela Poster Awards competition and its featured in the mandela Museum in South Africa

Review

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Working attitude
Progressive working attitude
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Team work
Good teamwork spirit
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Skill & Experience
Skills and experience meet well
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Offered Salary
Suitable salary
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