Patricia Okumu

About me

Client-focused Digital Marketer with 5+ years’ experience across paid media, digital marketing execution, and client/account coordination in the betting, hospitality, telecoms, and digital skilling sectors. Skilled in planning, creating, and optimizing paid advertising campaigns across Meta, Google, TikTok, and betting-industry ad networks, alongside day-to-day client communication, campaign reporting, and cross-functional coordination between creative, operations, and delivery teams. Proven ability to manage multiple accounts and campaigns at once, stay on top of budgets and deadlines, and drive measurable performance through data-led optimization.